Privacy Policy

About the Policy

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This Privacy Policy (“Policy”) describes how Rivers Legal Group (“the Firm,” “we,” “us,” or “our”) collects, uses, discloses, and protects personal information obtained through riverslegalgroup.com (the “Website”) and related communications, including phone calls, text messages, emails, and in-person or online consultations (collectively, the “Services”).

By using the Website or Services, you agree to the practices described in this Policy. If you do not agree, please discontinue use of the Website and Services.

Important Notice: Use of this Website, submission of a contact form, or any communication with the Firm through the Website does not create an attorney-client relationship. No attorney-client relationship is formed until a written engagement agreement is signed by both you and the Firm. Information submitted through the Website is not confidential or privileged until an attorney-client relationship has been established. Please do not send sensitive or case-specific information through the contact form until you have spoken with our office. This Website is attorney advertising, and prior results do not guarantee a similar outcome in your matter.

Information We Collect

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We may collect the following categories of information:

Information you provide directly, such as:

• Name, mailing address, phone number, and email address
• Details about your potential legal matter that you submit through our contact/case-evaluation forms
• Communications you send us by phone, text, email, or online chat
• Information provided during a consultation

Information collected automatically, such as:

• IP address, browser type, device type, and operating system
• Pages visited, time spent on the Website, referring/exit pages, and click activity
• Approximate location derived from your IP address or, if you permit it, your device’s location services

Information from third parties, such as:

• Information from social media platforms when you interact with our pages
• Information from marketing or advertising partners, and referral sources, to the extent permitted by law

Cookies and Tracking Technologies

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We use cookies and similar technologies (including pixels, tags, and tracking scripts) to operate and improve the Website. These fall into the following categories:

• Essential Cookies – required for basic site functionality and security.
• Functional Cookies – remember preferences to personalize your experience.
• Analytics Cookies – help us understand how visitors use the Website.
• Advertising Cookies – used to deliver and measure relevant advertising.

You can manage or disable cookies through your browser settings, though some Website features may not function properly if you do. You may opt out of Google Analytics by visiting https://tools.google.com/dlpage/gaoptout.

Text Messaging and Calling Consent

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By submitting your phone number through our Website or otherwise providing it to us, you consent to receive calls and text messages from Rivers Legal Group regarding your inquiry, including through an autodialer or prerecorded/artificial voice where applicable, in accordance with the Telephone Consumer Protection Act (TCPA). Message and data rates may apply. Message frequency may vary. Consent to receive texts or calls is not a condition of retaining the Firm. You may opt out of text messages at any time by replying “STOP,” and you may ask to stop receiving calls at any time by informing our staff directly.

How We Use Your Information

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We use the information we collect to:

• Evaluate and respond to your inquiry and provide requested legal services
• Communicate with you about your matter, including by phone, text, email, or mail
• To send newsletters, legal updates, or other information you have requested;
• Operate, maintain, and improve the Website and our marketing
• Analyze Website traffic and user behavior
• Comply with applicable laws, court orders, bar rules, and regulatory obligations
• Detect, investigate, and prevent fraud or misuse of the Website
• Send you information you have requested, such as newsletters or updates (you may opt out at any time)

How We Share Your Information

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We do not sell your personal information. We may share information:

• With service providers who support our technology, marketing, hosting, or business operations, solely to perform services on our behalf
• With co-counsel or referral/partner law firms to evaluate or handle your matter, but only with your consent
• With courts, opposing counsel, experts, or other parties as necessary to represent you, if you become a client
• As required by law, subpoena, court order, or governmental request, or to protect the rights, safety, or property of the Firm, our clients, or the public
• In connection with a merger, acquisition, or sale of some or all of the Firm’s assets

Data Retention

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We retain personal information for as long as necessary to fulfill the purposes described in this Policy, including to provide legal services, satisfy record-retention obligations under Florida and Georgia bar rules, and comply with applicable law. Copies of Website content and advertising materials are retained as required by Georgia Rule of Professional Conduct 7.2(b) and applicable Florida Bar recordkeeping requirements.

Your Choices and Rights

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• Marketing emails: You may unsubscribe at any time using the link in any marketing email. We may still send transactional or service-related messages.
• Text messages: Reply “STOP” to opt out at any time.
• Cookies: Manage through your browser settings as described above.
• Access/deletion requests: You may contact us using the information below to ask about the personal information we hold about you. We will respond as required by applicable law.

Data Security

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We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, disclosure, alteration, or destruction. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. If we become aware of a data breach affecting your personal information, we will notify you as required by applicable law.

Children’s Privacy

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Our Services are not directed to individuals under the age of 13, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.

Third-Party Links

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Our Website may contain links to third-party websites, including social media platforms. We are not responsible for the privacy practices or content of those third-party sites. We encourage you to review their privacy policies separately.

Changes to This Policy

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We may update this Policy from time to time. Any changes will be posted on this page with a revised “Last Updated” date. Your continued use of the Website following any changes constitutes acceptance of the updated Policy.

Contact Us

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If you have any questions about this Privacy Policy or our privacy practices, please contact Rivers Legal Group at: contact@riverslegalgroup.com

Rivers Legal Group

Florida Office
215 E. Virginia Street
Tallahassee, FL 32301
Phone: (850) 296-2492
Fax: (850) 792-7959

Georgia Office
1201 W Peachtree St NW, Suite 2300
Atlanta, GA 30309
Phone: (404) 471-5527

Email: contact@riverslegalgroup.com