Privacy Policy

About the Policy

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This Privacy Policy (“Privacy Policy”) describes how Rivers Legal Group (“the Firm,” “we,” “us,” or “our”) collects, uses, and may disclose personal information from prospective clients and general contacts who interact with our website (the “Website”) or any related online or offline services we offer (collectively, the “Services”). This Privacy Policy does not apply to third-party websites, linked resources, or external platforms, which maintain their own privacy practices.

Please read this Privacy Policy carefully before using our Services. By accessing or using the Services, you agree to be bound by this Privacy Policy and our Terms and Conditions. If you do not agree with this Policy or our Terms, please discontinue use of the Services immediately.

Important Notice: Using this Website or its Services does not establish an attorney-client relationship. The Services are provided for general informational purposes only and do not constitute legal advice.

How We Collect Information

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We collect personal information through the following means:

• Directly from you — through online interactions (e.g., contact forms, email) and offline interactions (e.g., phone consultations, in-person meetings);

• Automatically — through your use of our Website and related digital services; and

• From third-party sources — including social media platforms you use to engage with us and affiliated organizations, to the extent permitted by law.

Please read this Privacy Policy carefully before using our Services. By accessing or using the Services, you agree to be bound by this Privacy Policy and our Terms and Conditions. If you do not agree with this Policy or our Terms, please discontinue use of the Services immediately.

Important Notice: Using this Website or its Services does not establish an attorney-client relationship. The Services are provided for general informational purposes only and do not constitute legal advice.

Types of Information We Collect

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In connection with providing our Services, we may collect the following categories of personal information:

Offline and online activity as further described below.

Contact and billing information, such as your name, mailing address, phone number, email address, and payment details;

Survey and feedback responses, gathered through questionnaires or research activities we conduct through the Services;

Communications, including records of calls, emails, written correspondence, and other messages exchanged between you and the Firm; and

Online Activity, Cookies, and Automated Data Collection

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We use cookies and similar tracking technologies (including web beacons, pixels, tags, and tracking scripts) (collectively, “Cookies”) to enhance your experience on our Website and improve the performance of our Services.

Types of Cookies We Use

• Essential Cookies: Necessary for core Website functionality, including navigation and security.
• Functional Cookies: Remember your preferences (such as language settings) to personalize your experience.
• Analytics Cookies: Help us understand how visitors interact with our Website so we can improve it.
• Advertising Cookies: Used to deliver content and advertisements relevant to your interests.

Information Collected Automatically

When you use our Services, we may automatically collect:

• Location data, if you permit your device to share location information with the Website.
• Usage details, including pages visited, search terms entered, visit duration, and referring website addresses;
• Device information, such as IP address, device type, unique device identifier, operating system, and browser type; and
• Location data, if you permit your device to share location information with the Website.

Managing Cookies and Marketing Communications

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Cookie Opt-Out

Most web browsers allow you to manage cookie settings through the browser’s “options” or “preferences” menu. You may disable or clear cookies at any time, though doing so may affect certain Website features. You may also opt out of Google Analytics data collection at: https://tools.google.com/dlpage/gaoptout.

Marketing Email Opt-Out

We may contact you by email with news, updates, promotional offers, or other information we believe may interest you. You may unsubscribe from marketing emails at any time by clicking the “unsubscribe” link included in those messages. Please note that we may continue to send transactional or service-related emails even after you opt out of marketing communications.

How We Use Your Information

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We use the personal information we collect for the following purposes:

• To support direct marketing and interest-based advertising through service providers and advertising partners.
• To provide our legal services, manage client interactions, respond to inquiries, and deliver customer support;
• To send newsletters, legal updates, or other information you have requested;
• To monitor and analyze website traffic, usage patterns, and audience demographics;
• To improve our communications, marketing strategies, and the overall quality of our Services;
• To conduct surveys and other research activities to better understand our client base;
• To comply with applicable laws, court orders, subpoenas, regulatory requirements, and our contractual obligations;
• To investigate and prevent fraud, protect security, and respond to emergencies;
• To notify you of material changes to this Privacy Policy or our Terms; and
• To support direct marketing and interest-based advertising through service providers and advertising partners.

How We Share Your Information

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We do not sell your personal information. We may share your information under the following limited circumstances:

• With service providers who assist us with technology, marketing, or other business functions, solely to carry out those services on our behalf;
• With partner law firms in our network to facilitate a free case evaluation, but only with your explicit consent;
• As required by law, legal process, or government authority, or when necessary to prevent harm, investigate suspected illegal activity, or protect the safety of our staff, clients, or the public; and
• In connection with a merger, acquisition, or sale of all or a portion of our business or assets.

Additionally, certain online activity may be shared with third-party advertising platforms through tracking cookies

How We Protect Your Information

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Rivers Legal Group maintains reasonable administrative, technical, and physical safeguards designed to protect the personal information we hold from unauthorized access, use, alteration, disclosure, or destruction. However, no transmission of data over the internet can be guaranteed as completely secure. In the event of a data breach affecting your personal information, we will provide notice as required by applicable law — including via email or a prominent notice on our Website where permitted.

Additionally, certain online activity may be shared with third-party advertising platforms through tracking cookies

Children’s Privacy

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Our Services are not directed to children under the age of 13, and we do not knowingly collect personal information from minors. If you believe we may have inadvertently collected information from a child under 13, please contact us immediately at the email address below and we will promptly take steps to delete that information.

Updates to This Privacy Policy

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We reserve the right to update or revise this Privacy Policy at any time. When we do, the revised Policy will be posted on our Website with an updated effective date. Your continued use of the Services following any such update constitutes your acceptance of the revised Privacy Policy.

Contact Us

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If you have any questions about this Privacy Policy or our privacy practices, please contact Rivers Legal Group at: contact@riverslegalgroup.com